Consciencia de Luz: Transforming the operation of a media and education company with AI

Consciencia de Luz produces courses, launches and content for a large audience in Mexico. The team worked hard — but it was hard to organize how the work moved forward: work had to be presented, reviewed and delegated across people with different levels of responsibility, and there was no defined way to do it.

The digital operation had the same problem at another scale: social metrics lived scattered across platforms, nobody could see live which campaigns filled the funnel during a launch, and every new video needed 30+ minutes of clicks to build its campaign — and when the team was busy, the campaigns simply didn't get created.

First, the operation: we worked the meeting system and the way work gets presented and reviewed, ordered delegation by levels — Lead, Senior, Mid-level and Junior — and implemented project management in Asana. Not to add one more tool, but to give the team a common place to organize and present their work.

Then, the custom software: a platform that gathers the social media work in one place — check metrics, suggest best posting times, generate text and publish content, with YouTube data included, down to the countries where content performs best. The team stopped jumping between platforms to gather separate pieces of the same work.

And for launches, two more systems: a real-time dashboard on top of HubSpot — with Claude cleaning UTM attribution where rules and regex always failed — to see which campaigns fill the funnel while the money is being spent; and an automation that detects every new YouTube video and builds its Google Ads campaign on the spot, leaving the operator to review and approve.

The operation has a shape: defined meetings, reviews and responsibilities, projects in one common place, and the social media work unified in a single platform.

Launches stopped running blind: attribution shows in real time while campaigns run, building a video's campaign went from 30+ minutes to under 10, and no campaign gets forgotten — growth stopped depending on someone remembering.

A real transformation brings together people, processes and technology. This case shows all three layers at once: how the team meets, delegates and reviews; project management; and software built for concrete needs.

That's why this case lives in the Adopt phase: the systems didn't stay a demo — the team operates them every day, and several run on their own.