Work
Every case here is a system built and proven in production — capturing leads, quoting steel, producing content. The businesses differ in size and industry; the pattern scales with them.
CASE STUDY
Transforming an industrial manufacturer's sales operation with AI
SIESA is a Mexican manufacturer of industrial anti-corrosion solutions. Its demand arrived through nine corporate inboxes, a phone line and 64 forms scattered across its website — of which only 9 reached anyone. Salespeople forwarded emails when they remembered, voicemails got lost, and duplicates and dead leads polluted the CRM.
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The spreadsheet your business depends on, turned into software that can't break
Every company has one: the fragile spreadsheet the whole operation secretly runs on. For this manufacturer it was quoting. It became a web app anyone on the team can use — proven against the company's own historical numbers before launch, so the business trusts every quote it produces.
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Know which campaigns make money — live, while they run
A real-time launch dashboard for one of Mexico's top authors: CRM data in, AI-cleaned attribution out. The team sees which campaigns fill the funnel and which burn budget during the launch — not two weeks after, when the money is already spent.
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Marketing that launches itself the moment content ships
An automation that detects every new YouTube video and builds its Google Ads campaign on the spot. The mechanical work collapses to a review-and-approve, and no launch is ever forgotten — growth stops depending on someone remembering.
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A sales pipeline that fills itself while your team sells
An outbound machine that finds prospects, qualifies them with AI and runs personalized campaigns at a scale no human team matches — turning new-business generation from sporadic effort into a system that produces live conversations with buyers.
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Video production without the production bottleneck
Two pipelines that turn raw material into finished, publishable video automatically — cuts, sync, narration, assembly. The editorial craft of a 20-year VFX career, encoded into systems that produce at the speed and cost of software.
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A landing page with one job: turn ad clicks into sales
A premium event landing built for conversion — design at the level of the brand, wired straight into checkout, and fast on the phones where the audience actually buys. The same discipline this site is built with.
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Building an AI agent-operated industrial distributor
Speedrack West distributes and custom-fabricates warehouse racking systems, competing against much larger players with a 45-person global team. The company runs on custom software, deeply integrated across its ERP, CRM, VoIP and logistics stack.
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Deploying voice AI receptionists for real-world businesses
An AI infrastructure company builds voice AI receptionists, CRM systems and automations for real-world businesses across a portfolio of brands. The model lives on speed: a demo per prospect, a voice agent per client, documents, automations and deployments — every day, and every deliverable has to go out finished, live and verified.
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