Consciencia de Luz: Know which campaigns make money — live, while they run
A real-time launch dashboard for one of Mexico's top authors: CRM data in, AI-cleaned attribution out. The team sees which campaigns fill the funnel and which burn budget during the launch — not two weeks after, when the money is already spent.
Industry
Media & education · Mexico
Client
Consciencia de Luz
Year
2026
The Challenge
During a launch, the team flew blind: HubSpot had the contacts, but attribution lived in inconsistent UTMs and nobody could see, live, which campaigns were filling the funnel and which were burning budget.
Our Approach
Pulls contacts and activity from the HubSpot API on a continuous sync.
Claude parses the messy, inconsistent UTM data into a clean attribution model — the part that regex and rules kept getting wrong.
A live dashboard shows funnel and campaign performance during the launch, deployed on the client's own infrastructure.
Outcomes & Impact
Real-time — campaign attribution during launches. AI-parsed — UTM attribution where regex and rules failed. Deployed — on production infrastructure, in use.
Deployed and used in production launches.